Taco Bell | Global Navigation
Redesigned Taco Bell’s global web navigation, improving usability and wayfinding after 20 years of the previous system →
Taco Bell | Design System
Creation of Taco Bell’s first Atomic Design System, ensuring consistency and scalability across app, web, and kiosk platforms →
Taco Bell | Guest Checkout
Elimination of guest checkout on the app, elevating loyalty sign-ups by 28% while mitigating cart abandonment rates →
Taco Bell | Order Feedback Survey
Streamlined the order feedback survey process with app-based entry, increasing response rates by 62% and improving positive app order ratings by 5% →
Crunch Fitness | Subscription Test
Conducted user testing on Crunch Fitness’s checkout subscription MVP, focusing on payment options and overall process improvements →
Toyota | Super Bowl
Enhanced Tundra’s landing page with micro-animations and UX storytelling, driving a 10% increase in scrolling engagement and a 150% boost in traffic during Toyota’s Super Bowl '22 campaign →